Shine on Social, HR Tools Unlocked & Virtual Hiring - Mar 12, 2025

In partnership with

Hello, HR Heroes! 😀 On this fine Wednesday, let’s ‘branch out’ and spruce up our employer branding on social media. Remember, a well-rooted brand grows the greatest talent — so let’s begin planting!

On the agenda: 

✨ Shine on Social: Top platforms for employer branding.

🤗 HR Tools Unlocked: With this ultimate toolkit.

📈 The Rise of Virtual Hiring: How HR tech is changing recruitment.

THE HR SPOTLIGHT

Shine on Social: The Platforms That Work Best For Employer Branding?

Employer branding isn’t one-size-fits-all — each platform has its strengths and drawbacks. Below is how HR pros can make the most of them in 2025:

🔹 LinkedIn: The Corporate Credibility Booster – Best for professional networking, thought leadership, and employee stories. Companies that post regularly see 2x higher engagement.

🔹 TikTok: The Culture Unfilter – Behind-the-scenes content and employee-generated videos thrive on this platform, especially for Gen Z hiring. Brands like Duolingo are already making waves.

🔹 Instagram: The Visual Storyteller – Office culture, team events, and employee spotlights perform well. Short-form Reels boost reach significantly.

🔹 X (formerly Twitter): The Thought Leadership Hub – Ideal for quick updates, industry trends, and real-time engagement. Good for startups & tech firms.

🔹 YouTube: The Deep Dive – Long-form content like “Day in the Life” vlogs and employee testimonials build strong employer brands. Videos over 2 minutes see higher retention.

No matter the platform, the key to seeing strong results is authenticity — real employee stories resonate more than polished PR messages. Engagement matters too, so respond to comments and don’t be scared to showcase your company culture. And don’t forget consistency — regular posting keeps your brand top-of-mind.

📌 Want more insights? Read this tactical guide:

WEDNESDAY’S STEAL

Unlock HR Efficiency with this Ultimate Toolkit

Unlock HR excellence with the Ultimate HR Bundle this spring. Whether you’re looking to streamline processes, boost efficiency, or drive results, this HR bundle has everything you need:

• Customizable HR tools to suit your organization’s unique needs

• 100+ resources to help improve HR workflows

• Employee management solutions to improve engagement

• Actionable resources to elevate your HR strategy

Don’t miss out — spring forward into another era of HR with this toolkit!

The Spring promo ends this week, March 16 — midnight EST.

TREND WATCH

The Rise of Virtual Hiring: How HR Tech is Changing Recruitment

Side-Line — Hiring practices have come a long way, and the traditional interview process is no longer the sole way to find top talent. Businesses are embracing virtual hiring, making it easier to connect with skilled professionals from anywhere. For those aiming to become a Certified HR Manager, understanding virtual hiring trends is essential.

Get a List of the Best HRIS Software for Your Company

• Get a tailored vendor shortlist based on your unique needs

• Personalized 1:1 help from HR software expert

• Save time and money with expert research

Get Your Free HR Software Matches

📉 CPI Report’s Impact on Salaries — The latest CPI report could influence salary trends and HR strategies. [The HR Digest]

🤖 AI is Supercharging HR Tasks — AI accelerates HR by ninety-five percent, boosting careers by twenty-five percent, study finds. [BenefitsPro]

⬇️ AT&T Scales Back DEI — AT&T reduces DEI efforts as anti-diversity pressure mounts. [HR Grapevine]

😟 HR’s Redundancy Concerns — HR pros reveal fears about handling employee layoffs. [PersonnelToday]

❌ Recruiter Recommends Declining Jobs — A recruiter advises candidates to turn down certain job roles. [HR Brew]

HR WISDOM

Leadership Development: Definition, Value & Practical Tips

Developing future leaders is more than just an HR leadership strategy. Indeed, it’s a commitment to the long-term growth of your organization.

And top leaders don’t just simply emerge from thin air. They’re nurtured, guided and empowered through intentional leadership development.

And in this comprehensive guide, you’ll learn everything you need to know about leadership development. We’ll cover — among other things — what it is, why it’s important and the various forms it takes, and we’ll show you how to implement leadership development in your workplace.

BREAKROOM